Just confirmed that I will be part of a panel discussion on June 12th at the HQ of the International Association of Business Communicators (IABC) in San Francisco. The topic: diversifying your revenue stream to weather a tough economy.
The panel will explore ideas for spin-off products and packaged services that communicators can sell year round. We’ll look at e-books, podcasts, workshops and other deliverables that are now cheaper and easier than ever to produce. These products not only have an appealing price tag when budgets are tight, they can also generate passive revenue when you’re fully engaged. Speakers: Allison Bliss on packaging consulting services, Laura Lowell on bundling toolkits, Natasha Terk on publishing books and facilitator kits and yours truly on delivering Web-based seminars.
The event is scheduled for 8:30 a.m. to 10:00 a.m. at the IABC Headquarters Conference Room, One Hallidie Plaza, Suite 600, San Francisco. Click here to register easily online.
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