Hi all. Helpful tips on email marketing in the current edition of PCWorld magazine. Among them:
Do: Create a snappy subject line that doesn't sound like an ad. People are more likely to open e-mail that has a simple, newsy, and direct header.
Do: Use HTML rather than plain text. A well-designed newsletter or pitch containing product photos will help you get your message across.
Do: Use HTML rather than plain text. A well-designed newsletter or pitch containing product photos will help you get your message across.
Don't: Fail to include an unsubscribe link and a physical mailing address with your message, as required by federal antispam law. Consider including a link to your company's privacy policy, too.
Don't: Send at the wrong time. The best days for business-to-business mailings are Tuesday through Thursday before 3 p.m. For residential customers, evenings and weekends work best.
