Hi all. Got an email from some musician friends the other day -- a dynamite Celtic band called Molly's Revenge. They've put out a number of CDs, all of which have been independent releases (read: self-funded). Well the boys have come up with a brilliant effort to fund the next project -- and bring fans into the process, literally.
They've set up a website where fans can help fund their upcoming CD -- yes, they're turning what could be passive music listeners into micro-venture capitalists. And you know that when the CD is done every one of those investors is going to tell all their friends about the wonderful thing they helped create. See: http://www.mollysrevenge.com/donate.shtml
From a small business perspective this is brilliant relationship marketing (not to mention creative financing). Bravo gang -- good luck to musicians and fan-investors alike on this very cool new idea!
